Branding

Giving projects a clear identity

Branding

Giving projects a clear identity

Branding

Giving projects a clear identity

My portfolio shows work I’ve made with different design tools and formats. You’ll see branding projects, logos, visual identities, book covers, UI mockups, and layouts. I built these pieces in Adobe Illustrator, Photoshop, InDesign, and Figma. Each project shows how I use structure, storytelling, and clear visuals to support the message. Whether for web or print, I design with the user in mind.

My portfolio shows work I’ve made with different design tools and formats. You’ll see branding projects, logos, visual identities, book covers, UI mockups, and layouts. I built these pieces in Adobe Illustrator, Photoshop, InDesign, and Figma. Each project shows how I use structure, storytelling, and clear visuals to support the message. Whether for web or print, I design with the user in mind.

Fresh Fare Farms

I built this mood board for Fresh Fare Farms in Adobe InDesign. The assignment was for my Multi-Channel Advertising course at SNHU. The directions were to set a clear visual direction for a sustainability and community support campaign. We had a design brief, and the images came from Pexels. The color palette comes from fresh produce and earth tones. These choices show the brand’s focus on local and farm-fresh food. I built the tagline and layout with visual hierarchy in mind. The design makes the brand’s mission clear at a glance.

JM Insurance Group

I built the brand for JM Insurance Group in Figma, pulling the color palette from their mascot, an old toy pickup. When I couldn’t find suitable or free options, I created custom icons. I designed the Montana icon in Figma with the pen tool since nothing like it was available online. I chose the typography with accessibility in mind to ensure the brand works well for every user.

Ashmark Studio

I built this brand in Figma. I used charcoal and cream to create high contrast for the base colors. People with eye problems, such as glaucoma, often say that pure white and pure black cause discomfort when they visit sites. For that reason, I avoided that combination. I used orange as an accent to bring energy to the palette. Bodoni Moda is the primary typeface because it feels elegant, and Quicksand pairs well to balance the design. I chose them to make the site feel closer to print, like a magazine or newspaper. Cookie serves as the accent font, though I had to use it as an image because Elementor Pro would not render it in the live view.

Fresh Fare Farm

I built this mood board for Fresh Fare Farms in Adobe InDesign. The assignment was for my Multi-Channel Advertising course at SNHU. The directions were to set a clear visual direction for a sustainability and community support campaign. We had a design brief, and the images came from Pexels. The color palette comes from fresh produce and earth tones. These choices show the brand’s focus on local and farm-fresh food. I built the tagline and layout with visual hierarchy in mind. The design makes the brand’s mission clear at a glance.

JM Insurance Group

I built the brand for JM Insurance Group in Figma, pulling the color palette from their mascot, an old toy pickup. When I couldn’t find suitable or free options, I created custom icons. I designed the Montana icon in Figma with the pen tool since nothing like it was available online. I chose the typography with accessibility in mind to ensure the brand works well for every user.

Ashmark Studio

I built this brand in Figma. I used charcoal and cream to create high contrast for the base colors. People with eye problems, such as glaucoma, often say that pure white and pure black cause discomfort when they visit sites. For that reason, I avoided that combination. I used orange as an accent to bring energy to the palette. Bodoni Moda is the primary typeface because it feels elegant, and Quicksand pairs well to balance the design. I chose them to make the site feel closer to print, like a magazine or newspaper. Cookie serves as the accent font, though I had to use it as an image because Elementor Pro would not render it in the live view.

Fresh Fare Farms

I built this mood board for Fresh Fare Farms in Adobe InDesign. The assignment was for my Multi-Channel Advertising course at SNHU. The directions were to set a clear visual direction for a sustainability and community support campaign. We had a design brief, and the images came from Pexels. The color palette comes from fresh produce and earth tones. These choices show the brand’s focus on local and farm-fresh food. I built the tagline and layout with visual hierarchy in mind. The design makes the brand’s mission clear at a glance.

JM Insurance Group

I built the brand for JM Insurance Group in Figma, pulling the color palette from their mascot, an old toy pickup. When I couldn’t find suitable or free options, I created custom icons. I designed the Montana icon in Figma with the pen tool since nothing like it was available online. I chose the typography with accessibility in mind to ensure the brand works well for every user.

Ashmark Studio

I built this brand in Figma. I used charcoal and cream to create high contrast for the base colors. People with eye problems, such as glaucoma, often say that pure white and pure black cause discomfort when they visit sites. For that reason, I avoided that combination. I used orange as an accent to bring energy to the palette. Bodoni Moda is the primary typeface because it feels elegant, and Quicksand pairs well to balance the design. I chose them to make the site feel closer to print, like a magazine or newspaper. Cookie serves as the accent font, though I had to use it as an image because Elementor Pro would not render it in the live view.