In Process is where I think through my work. I share the choices behind the details and why they matter. I learn as I build and keep those notes here. The aim is simple. Help the user do what they came to do.
I cover color, structure, and access because they affect every click. I set a strong contrast and keep the background within WCAG AAA without harsh extremes. I check type scales and the order that screen readers read. I walk the page with a keyboard and fix what blocks the path. I study your goals and audience and pick a style that fits both.
In Process is where I think through my work. I share the choices behind the details and why they matter. I learn as I build and keep those notes here. The aim is simple. Help the user do what they came to do.
I cover color, structure, and access because they affect every click. I set a strong contrast and keep the background within WCAG AAA without harsh extremes. I check type scales and the order that screen readers read. I walk the page with a keyboard and fix what blocks the path. I study your goals and audience and pick a style that fits both.
Color supports meaning and also needs to read well. I choose text and background pairs that meet WCAG AAA. I avoid pure black and pure white and still reach the needed ratios. I test the pairs on real buttons, links, and alerts. Type carries voice and structure. I pick a heading face and a body face that feel related. I set a compact scale that works on small screens and large screens. I confirm spacing
A good brand brief fits on one page. It answers who you serve, what problem you solve, and why it matters. It sets a promise you can keep. It guides choices without slowing the work. Start with a single sentence that states the purpose. Add three message pillars that support the promise. Define the audience with real traits and context. Name the success metrics you will watch. Keep it clear and easy to read. Use
Good pages start with a clear brief. I write down the goal in one sentence. I list the audience and the one action that matters most. I keep those notes in view while I map the structure. I group content by what the user needs first, next, and last. I set a simple hierarchy that they can scan. I support each section with one main idea and a clear next step. I remove anything that
I start color work with access and comfort in mind. Readers need strong contrast, but they also need a page that does not strain the eye. I avoid pure black and pure white and still hit the needed ratios. I test on real components and adjust until text and controls read at a glance. I build the palette around a neutral background that meets AAA for body text. I set primary and secondary text colors,